diff --git a/src/postorius/forms.py b/src/postorius/forms.py
index 3f37460..0dfc599 100644
--- a/src/postorius/forms.py
+++ b/src/postorius/forms.py
@@ -622,9 +622,19 @@
     """
     emails = ListOfStringsField(
         label=_('Emails to mass subscribe'),
+        help_text=_(
+            'The following formats are accepted:\n'
+            'jdoe@example.com\n'
+            '<jdoe@example.com>\n'
+            'John Doe <jdoe@example.com>\n'
+            '"John Doe" <jdoe@example.com>\n'
+            'jdoe@example.com (John Doe)\n'
+            'Use the last three to associate a display name with'
+            ' the address\n'),
     )
 
 
+
 class ListMassRemoval(FieldsetForm):
 
     """Form fields to remove multiple list users.
diff --git a/src/postorius/views/list.py b/src/postorius/views/list.py
index 5146215..1171fe8 100644
--- a/src/postorius/views/list.py
+++ b/src/postorius/views/list.py
@@ -16,8 +16,9 @@
 # You should have received a copy of the GNU General Public License along with
 # Postorius.  If not, see <http://www.gnu.org/licenses/>.
 
-import logging
 import csv
+import email.utils
+import logging
 
 from django.http import HttpResponse
 
@@ -315,16 +316,20 @@
     if request.method == 'POST':
         form = ListMassSubscription(request.POST)
         if form.is_valid():
-            for email in form.cleaned_data['emails']:
+            for data in form.cleaned_data['emails']:
                 try:
-                    validate_email(email)
-                    mailing_list.subscribe(address=email, pre_verified=True,
-                                           pre_confirmed=True,
-                                           pre_approved=True)
+                    # Parse the data to get the address and the display name
+                    display_name, address = email.utils.parseaddr(data)
+                    validate_email(address)
+                    mailing_list.subscribe(address=address,
+                                        display_name=display_name,
+                                        pre_verified=True,
+                                        pre_confirmed=True,
+                                        pre_approved=True)
                     messages.success(
                             request, _('The address %(address)s has been'
                                        ' subscribed to %(list)s.') %
-                            {'address': email,
+                            {'address': address,
                              'list': mailing_list.fqdn_listname})
                 except MailmanApiError:
                     return utils.render_api_error(request)
@@ -332,7 +337,7 @@
                     messages.error(request, e)
                 except ValidationError:
                     messages.error(request, _('The email address %s'
-                                              ' is not valid.') % email)
+                                              ' is not valid.') % address)
     else:
         form = ListMassSubscription()
     return render(request, 'postorius/lists/mass_subscribe.html',